May 05, 2017
At the beginning of each season (and by that, I actually mean months in advance of each season), I start dreaming about what gifts to create. Every season has such a distinct personality and appeal, not to mention different events, needs, and gifting opportunities.
One of the most important activities I do is create an inspiration board that captures what's inspiring me that season. This collection of images eventually informs the decisions and designs for the season. I pull images that appeal to me and my clients, and create a cohesive vision for each season. I'm currently finishing up autumn's inspo board, today, which made me want to share part of this process with you guys.
And, I'm such a word person, that I usually come up with a few key words or phrases to go along with the mood board. For summer 2017, our key phrases are:
fresh, indulgent, natural, clean
This is also very similar to the proposal boards I create for clients when we're working on a custom gift(s). Those boards, though, show the direct translation / correlation of the inspiration to the gift.
Do you enjoy seeing the behind the scenes details like this? Let me know in the comments below!
July 28, 2017
July 21, 2017
July 14, 2017
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